Marugame Udon, also known as Marugame Seimen, is a popular udon restaurant chain in Japan. It began in 2000 with its first restaurant in Kakogawa city and gradually expanded throughout the country, becoming the largest udon restaurant chain in Japan by 2009. By 2011, Marugame Udon had opened a branch in every prefecture in Japan.
The popularity of the chain is attributed to its high-quality ingredients and unique open kitchen system. They also have a noodle expert, called a “Mensho,” who ensures consistency in flavor and texture across all branches.
Additionally, the open kitchen system provides entertainment for customers while they wait in line. This concept has helped the chain expand by opening branches in food court areas of shopping malls and department buildings.