Gong cha, a popular tea brand, has become known for its commitment to offering the best quality tea fit for a king. The name “Gong cha” refers to the act of offering tea to the emperor as a form of tribute in ancient China. The brand was established in Kaohsiung, Taiwan in 2006 by Wu, who had worked hard to develop his own tea blends and patented his milk foam formula.
Gong cha’s success can be attributed to its commitment to high-quality drinks and word-of-mouth marketing, rather than slick advertising campaigns. Despite the lack of advertising, Gong cha has managed to expand globally, starting with Hong Kong in 2009, and now has over 1,600 stores worldwide.
The brand’s commitment to taste and quality is evident in its use of loose-leaf tea, fresh in-store brewing, and the use of only the very best pearls and toppings. Gong cha’s dedication to excellence has allowed it to weather the Covid-19 pandemic without any serious negative impact.
Gong cha’s global headquarters is now based in London, allowing the brand to establish an active, central globalization strategy. The brand’s commitment to quality and self-expectation has allowed it to become one of the best-known quality tea providers in the world, with customers clamoring for more from this popular tea brand.